Brand Gallery — AttRec

Logo Concepts

Six directions to explore. All use the shield/checkmark motif representing trust and verification.

Concept A: Classic Shield

Bold shield with checkmark. Direct, trustworthy, institutional.

TrustOfficialGov-style

Concept B: Rounded Badge

Softer, app-like rounded rectangle. Modern, approachable, Monzo-esque.

ModernApp-likeFriendly

Concept C: Circle Mark

Clean circle with tick. Universal verification symbol. Works well as favicon.

MinimalUniversalIcon-first

Concept D: Gradient + Dark

Premium feel with gradient shield. Works beautifully on dark backgrounds.

PremiumDark modeFintech

Open Logo Lab →

Concept E: Outline

Line-art shield matching Lucide icon style. Elegant, lightweight, technical.

ElegantTechnicalLine-art

Concept F: Stacked Badge

Icon above text, badge style. Great for app icons, social media profiles, merch.

App iconSocialBadge

Colour Palette

Primary blue signals trust. Supporting colours for status and UI.

Trust Blue#2563eb
Primary

Deep Blue#1d4ed8
Hover/Active

Light Blue#60a5fa
Accent

Navy#0f172a
Dark bg

Success#22c55e
Verified

Amber#f59e0b
Pending

Red#ef4444
Alert

Slate#64748b
Muted text

Icon Language (Lucide)

Consistent icon set using Lucide — clean, open source, 1300+ icons.

shield-check

user

building-2

briefcase

share-2

qr-code

lock

zap

check-circle

clock

alert-triangle

globe

Creative Direction

Logo Direction

Concept A (Classic Shield) feels most "official" — good for government/NHS credibility
Concept B (Rounded Badge) is the most app-friendly — think Monzo's coral circle
Concept D (Gradient Dark) is the most premium — good for pitch decks and investor materials
Concept F (Stacked) works best as an app icon or social media avatar
Consider commissioning a designer to refine the chosen direction (Fiverr: £30-100)

Brand Personality

Tone: Confident but not corporate. Clear but not cold. Professional but human.
Inspiration: Monzo's friendliness + GOV.UK's clarity + Wise's comparison confidence
Avoid: Corporate jargon, stock photo vibes, cluttered layouts, tiny text
Embrace: Big clear text, generous whitespace, consistent blue palette, clean icons

Next Steps

Pick 2-3 logo concepts to iterate on
Test on real devices (app icon, browser tab, share card preview)
Create Open Graph / social share image (1200x630)
Design email templates with brand colours
Build employer-facing landing page (different messaging, same brand)
Consider brand name alternatives if "AttRec" doesn't resonate in user testing